I have been following the coverage on the recent Prince’s Trust Urban Music Festival. I note that American rap artist Jay Z was described as “one of the greatest artists of all time”. For a look at his “inspiring” lyrics like ‘Money, Cash, Hoes’, please log on to www.lyricsstyle.com/j/jayz.

I also note that the Trust’s ambassadors tend to be celebrities. Perhaps the Trust will consider appointing ordinary people with a passion for improving their communities as ambassadors. I can think of several figures in the voluntary sector, the teaching field and the health sector capable of inspiring young people.  I am of the view that those who work tirelessly to ensure that there is social justice can motivate young people.

It is my view that esteemed organisations like the Prince’s Trust have a duty to set the agenda. They need not follow trends such as the veneration of celebrities that can have a detrimental effect on vulnerable young people.

Appointing ordinary people with character will no doubt inspire young people to set achievable targets, and reassure them that the important thing is to aim high and do their best, wherever they find themselves.  This may go some way towards countering the current obsession with celebrities and the MTV bling-bling culture.

As a parent and social activist, I am concerned that well-meaning organisations are unwittingly perpetuating the celebrity culture.  I am however pleased that the RSA’s debate on 18^th May entitled ‘No more heroes anymore’ addresses the issue. “Is the 21^st century fit for heroes? Or has public life become so degraded that we have only celebrities not heroes?”

Ms Serwah

BTWSC Co-ordinator

info@btwsc.com  

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